Moolah is a soft serve business that is also a mobile food company, which caters to residential communities and families. They provide a variety of freshly made soft serve flavors, milkshakes, and coffees for those to enjoy delivered to their doorstep or at their vendors based around the UAE.
Role: Branding, logo design, typography, art direction, creation of patterns.
The vision is colorful and playful: soft, organic, yet equally artistic and unique. The logo was hand written by me using Procreate and Adobe Fresco with the goal of creating a 3D effect to embody a similar texture to soft serve. The overall aesthetic of the brand identity is bright and fun to boost one’s mood and embody an approachable, exciting look and feel.